TikTok is introducing a updated setting that permits them to reduce the quantity of AI-created content appearing in their feeds. This initiative comes as the company announced that it now features more than 1 thousand million content made with AI.
Pilot Phase and Launch
The update is undergoing trials over the coming weeks before a full-scale rollout. This development coincides with a increase in content created by AI, fueled by emerging AI video creators.
AI Proliferation Online
Recent reports that nearly a tenth of the quickest rising content creators on a popular video site only show content made by AI. A considerable share of this content is classified as “AI slop”, a term for inferior, bulk-generated content that is often absurd or dreamlike.
Based on user feedback that a lot of users enjoy content made with AI tools, from computer-generated images to informative clips, and we intend to provide users the power to adjust the amount of that, based on their own preferences,” stated a company executive.
Scale of AI Content
The platform shared that there are presently 1.3bn videos on its service labeled as made with AI. In total, more than 100 million media items are added to the app daily, making clips made by AI a minor percentage of its total content library.
Customizing Your Feed
Viewers will be able to reduce or increase the volume of AI-generated videos they view by accessing the “manage topic” feature in the app and choosing “AI-generated content”. Further subjects that can already be adjusted under the filter include current affairs, clothing, cosmetics, and choreography.
AI Disclosure Rules
Its guidelines oblige users to identify lifelike AI-generated content, and it bans dangerous AI impersonations of well-known individuals or critical incidents. Any believable AI video that is not labeled can be removed under its user guidelines.
Additionally, the service will now apply an AI-generated tag to content produced via its proprietary AI systems, or identified by an collaborative effort for identifying artificial media. This step is aimed to help prevent users from attempting to bypass the labeling process.
Responsible AI Funding
The platform is additionally launching a two million dollar educational fund for experts and institutions to create educational content about using AI responsibly. This initiative will assist charitable organizations dedicated to training coding and technology.
Platform Protection
The platform has supported its content review process, amid controversy over proposals to cut jobs for hundreds of safety staff in the United Kingdom. TikTok is expected to reduce hundreds of positions in its content moderation department in the UK capital, with trade unions and digital protection specialists raising concerns that staff are being displaced by machine-led review.
A company official explained that human moderation would continue to be important, but automated tools can shield workers by removing the most graphic content ahead of it is viewed by staff. The platform stated a notable drop in shocking and graphic content handled by safety staff over the past year due to intervention by its AI tools.
It is vital to balance humans and technology to ensure user safety,” the official commented. “We’ll have people as integral to the approach, but we also think it’s extremely critical to minimize viewing of unsafe media as swiftly, which is where a significant AI assistance is really helping us work at speed.”
